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With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers.The first advertising agency was established in 1890 and from that point on advertising started to flourish.Wolf was succeeded by Sam Antupit, who continued to create wonderful designs until the end of the 60s.Literary greats that wrote for Esquire were Dos Passos, Salinger, Huxley, Camus, Steinbeck, Pirandello and many other great pens of that era.However, with all the big names, making magazines was very difficult and time-consuming.There were no computers and almighty Photoshop, everything was done manually, and the main tools were pencils, erasers, rulers, tape. One of the best and most influential magazines of golden era, both visually and literally, was best years were in the mid of the 20th century, when Henry Wolfe as art director transformed the magazine for men in the visual candy of photographs and illustrations.After the repeal of the tax, number of ads did not increase since many publishers avoided this type of income ( magazine did not publish ads until 1955).In the late 19th century and with the invention of the rotary press, the number of printed copies increases, and the price of the issue is reduced and thus we enter the century, that will mark the development of the magazines as one of the world’s leading media.
At that time in post WWII Europe, in France, one person launched a magazine that greatly changed the way women think, speak, and perceive themselves.
During the 19th century, increasing attempts was made to cut the price of the magazines.
At this time the first ads appeared, but not much because the ads were loaded with special tax, all up to 1853.
It was Helene Gordon Lazareff and her , and the readers identified with Helen – what was good for Helen, was good for her readers.
One of her talents was that she was able to find the right person at the right time, she knew how to create a star.
While I could write a book on the topic of magazine history I will briefly describe the history of the magazines and tell you some of the most interesting details about them.